产业设计整合及顾问服务

INTEGRATION · CONSULTANT

     

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西方品牌落地中国   WEST TO EAST

宸宸设计工作室不断尝试整合东、西方仍在试探融合的市场。对于希望进驻中国的西方品牌而言,工作室用具有影响力的设计,助其落地中国。并通过市场端、媒体端、供应商端等多方面资源的整合与分享,深化该品牌在中国区的形象。

Frank Chou Design Studio constantly tries to absorb and utilize all aspects of the industry between the west and east, then make one combination to create a new and contemporary market. For those brands that want to enter China, the studio with influential design can help with their stabilization. And through integrating & sharing of resource from Chinese market, media and suppliers, hoping to develop influential designs to help the emersion of the brand into the Chinese market.
 

 

 

 

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制造 - 宏观成本控制   SOURCING

中国企业大体凭借工程数据和管理者直觉,掌握狭义的成本控制能力。而宏观成本控制,是在狭义成本控制之前,在产品不存在时,根据企业实际生产能力、渠道、资源、人才、市场、投资回报,全盘综合考虑后,所做的成本宏观设计管理工作。企业需先考虑投放市场、产能的匹配,而这种产能并不仅仅不是指产量,而是能力与水平。此外,在设计过程中,还必须考虑产品的市场性比重、产品线价格梯度、投资回报率、设计与售价心理匹配度等诸多方面,才能做好宏观成本控制。

A lot of Chinese enterprises must have specific cost control ability in narrow sense relying on the data of engineer and the intuition of administrator. The macro cost control is the design and the management of the overall cost based on the actual production capacity of enterprises, channels, resources, market, personnel, during investment before the cost control in narrow sense in the absence of the product. First, we have to consider the launch of market. Second, we have to consider the production capacity, which included capacity, if matched their target or not. In the rest of design process, designer should also consider the proportion of market, the price of product chain, the rate return of investment, the price of the psychological matching and many other aspects. That’s the way of the macro cost control.

 

 

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品牌创始执行与欧洲制造业反转   FOUNDING AND EXECUTION OF BRAND  & INVERSION OF EUROPEAN MANUFACTURING INDUSTRY

宸宸设计工作室为Tiandi,一个中国顶级家具品牌,提供从设计到全链条的资源整合与顾问服务。工作室凭借设计管理与品牌深度顾问,帮助Tiandi实现完整品牌创始、整合执行与欧洲制造业反转。负责解决其整个商业链条中的初期商业规划、品牌核心确立、团队持续建设、集团构架按阶段改革、初期生产运营、贸易运营、质量检测、跨国团队建立及日常对接等工作。

Frank Chou Design Studio provides Tiandi, a Chinese furniture brand, supporting of chain resources and design consultants. Due to our professional background support, our studio is responsible for solve the problems not only in Europe supply chain and design part, but also in all the things in the whole business chain, such as the early business planning, the establishment of brand core, continuous construction, staged reform of group structure, production operation in initial stage, the trade operations, quality inspection, multinational team building and daily connection.

 

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意大利顶级制造业组织

宸宸设计工作室凭借高水平行业工程师经理人背景、意大利顶级制造联盟资源,开展“中国设计-欧洲制造”的产业翻转。工作室所合作的意大利顶级制造联盟,在欧洲区域均有参与顶级品牌的生产运营。这些联盟制造商与宸宸工作室并肩,尝试展开与中国高端家具品牌的合作,毋庸置疑,这项产业翻转,也将是中国家具产业升级后,放眼于未来,实现全球化的必经一环。

With the background of high level industry engineers and managers, and top Italian manufacturing alliance resource, Frank Chou Design Studio developed an industrial overturn which is “design in China – made in Europe”. Now, the top Italian manufacturers are tring to cooperate with Chinese local brands. Looking to the future, there is no doubt that the industrial overturn will be a necessary part of globalization after upgration of Chinese furniture industry.

 

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商业顾问及策展   BUSINESS CONSULTANT AND CURATOR

宸宸设计工作室为“家天地DOMUS TIANDI”,一个欧洲顶级现代品牌代理商及合作伙伴,更新其高端商业模型和商业逻辑:在整体上,重新布局上下游链条商业,由零售主导转为全套设计服务主导;在具体执行上,进行视觉升级,全面改善用户体验。整个过程中,宸宸工作室为“家天地DOMUS TIANDI”推进了数个大型展览、店面升级,以及国际活动等项目,打破传统工段品牌经营状态,站在终端消费者角度审视其展陈方案,最终呈现一个品味甄选后,混合顶级品牌产品的独有天地。

Frank Chou Design Studio updated the high level business model of DOMUS TIANDI, sorted out the logic of high-end brand agents: arranging upstream and downstream chain business overall; dominated by the retail turn into dominated by a full range of design services. On the concrete implementation, the team has upgraded the vision experience to comprehensively improve the users’ experience. Meanwhile, the studio comprehensively conducted numbers of large-scale exhibitions, display upgrade, and international activities for DOMUS TIANDI.

 

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品牌视觉系统升级   UPGRADE BRAND VISION SYSTEM

宸宸设计工作室为曲美家居升级品牌视觉系统,经过初期的品牌分析和全面升级方案设计,精确的商业细分判断,通过产品再设计,重新匹配材质,重新梳理产品线及饰品线,做好针对细分人群的色彩及空间分析,提供专业的拍摄,是一次品牌全面地再梳理和升级的设计顾问执行过程。

Frank Chou Design Studio upgraded brand vision system for QM Furniture. What Frank Chou Design Studio strived to do is matching the material and clearing up product line and accessories line, It is a shooting process which is targeted on the segmentation of colors and spatial analysis after initial brands’ analysis and also comprehensive upgrade scheme design, precise business segment, and through further design, which is a full-scale rearrangement and upgrade design consultant execution process for a brand.


 

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欧洲异地执行   ABORAD INVENT EXECUTION

Tiandi是2015米兰世博会万科馆VIP Lounge家具展陈合作伙伴,宸宸设计工作室作为Tiandi世博会项目顾问,参与VIP空间家具设计执行。并为该空间的揭幕,策划米兰当地媒体活动。

Tiandi is the partner of Vanke Pavilion VIP Lounge of Expo Milano 2015. Frank Chou Design Studio is the counselor of Tiandi, in charge of making scheme of the furniture in VIP Lounge. Frank Chou Design Studio planned the local media activity, arranging and supervising the technological process.