INTEGRATION · CONSULTANT
西方品牌落地中国 WEST TO EAST
Frank Chou Design Studio constantly tries to absorb and utilize all aspects of the industry between the west and east, then make one combination to create a new and contemporary market. For those brands that want to enter China, the studio with influential design can help with their stabilization. And through integrating & sharing of resource from Chinese market, media and suppliers, hoping to develop influential designs to help the emersion of the brand into the Chinese market.
制造 - 宏观成本控制 SOURCING
A lot of Chinese enterprises must have specific cost control ability in narrow sense relying on the data of engineer and the intuition of administrator. The macro cost control is the design and the management of the overall cost based on the actual production capacity of enterprises, channels, resources, market, personnel, during investment before the cost control in narrow sense in the absence of the product. First, we have to consider the launch of market. Second, we have to consider the production capacity, which included capacity, if matched their target or not. In the rest of design process, designer should also consider the proportion of market, the price of product chain, the rate return of investment, the price of the psychological matching and many other aspects. That’s the way of the macro cost control.
品牌创始执行与欧洲制造业反转 FOUNDING AND EXECUTION OF BRAND & INVERSION OF EUROPEAN MANUFACTURING INDUSTRY
Frank Chou Design Studio provides Tiandi, a Chinese furniture brand, supporting of chain resources and design consultants. Due to our professional background support, our studio is responsible for solve the problems not only in Europe supply chain and design part, but also in all the things in the whole business chain, such as the early business planning, the establishment of brand core, continuous construction, staged reform of group structure, production operation in initial stage, the trade operations, quality inspection, multinational team building and daily connection.
With the background of high level industry engineers and managers, and top Italian manufacturing alliance resource, Frank Chou Design Studio developed an industrial overturn which is “design in China – made in Europe”. Now, the top Italian manufacturers are tring to cooperate with Chinese local brands. Looking to the future, there is no doubt that the industrial overturn will be a necessary part of globalization after upgration of Chinese furniture industry.
商业顾问及策展 BUSINESS CONSULTANT AND CURATOR
宸宸设计工作室为“家天地DOMUS TIANDI”，一个欧洲顶级现代品牌代理商及合作伙伴，更新其高端商业模型和商业逻辑：在整体上，重新布局上下游链条商业，由零售主导转为全套设计服务主导；在具体执行上，进行视觉升级，全面改善用户体验。整个过程中，宸宸工作室为“家天地DOMUS TIANDI”推进了数个大型展览、店面升级，以及国际活动等项目，打破传统工段品牌经营状态，站在终端消费者角度审视其展陈方案，最终呈现一个品味甄选后，混合顶级品牌产品的独有天地。
Frank Chou Design Studio updated the high level business model of DOMUS TIANDI, sorted out the logic of high-end brand agents: arranging upstream and downstream chain business overall; dominated by the retail turn into dominated by a full range of design services. On the concrete implementation, the team has upgraded the vision experience to comprehensively improve the users’ experience. Meanwhile, the studio comprehensively conducted numbers of large-scale exhibitions, display upgrade, and international activities for DOMUS TIANDI.
品牌视觉系统升级 UPGRADE BRAND VISION SYSTEM
Frank Chou Design Studio upgraded brand vision system for QM Furniture. What Frank Chou Design Studio strived to do is matching the material and clearing up product line and accessories line, It is a shooting process which is targeted on the segmentation of colors and spatial analysis after initial brands’ analysis and also comprehensive upgrade scheme design, precise business segment, and through further design, which is a full-scale rearrangement and upgrade design consultant execution process for a brand.
欧洲异地执行 ABORAD INVENT EXECUTION
Tiandi is the partner of Vanke Pavilion VIP Lounge of Expo Milano 2015. Frank Chou Design Studio is the counselor of Tiandi, in charge of making scheme of the furniture in VIP Lounge. Frank Chou Design Studio planned the local media activity, arranging and supervising the technological process.